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693 West King Street
Boone, NC, 28607
United States


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— Story —

In 2007, Jennele Vaquera flipped a coin and opened Lucky Penny.



Jennele Vaquera

A Penny for Your Thoughts: Our Story

In 2007, Jennele Vaquera flipped a coin and opened Lucky Penny.

The Outer Banks native and Appalachian State graduate took her love of fashion and contemporized antiquity to create a chic, feminine boutique clothing store perfect for the whimsical, bohemian women with a sense of wonder.

In 2009, Jennele moved Lucky Penny to downtown Boone. She and her friend Charlotte Baxter renovated a historic King Street location to generate the idealized downstairs space for Lucky Penny and upstairs space for Charlotte’s hair shop & massage studio, Shear Shakti. The two stores share an entrance and have formed the perfect marriage of fashion and beauty in the North Carolina high country. From effervescent jewelry to handpicked couture, Lucky Penny’s affordable merchandise matches the exquisite, breathtaking scenery of the mountain town it calls home.

When she isn’t busy working with vendors and researching the latest trends, Jennele likes spending time with her husband, Allen, and their dogs. They are currently renovating an old farmhouse. Many also know Jennele as “Coco Janel” from the Appalachian Rollergirls, where she skates as #5: the perfect homage to avant-garde ferocity, style, and grace.